![]() ![]() Its focus on getting comfortable while stripping down-please, not all the way!-has generated more than 4.4 ball-ion views so far. Tutorial PRIOR WORKSHOP MARKETPLACE SUPA1001S Supreme Hanes Boxer Briefs (Single) 54.99 or 4 interest-free payments of 13.75 with Add to cart Pickup available at HQ Auckland Usually ready in 24 hours Check availability at other stores DESCRIPTION Supreme Hanes Boxer Briefs Single All cotton classic Hanes® boxer brief. Cavalero probably wasn't even aware that maybe there is a real Hans inside of him."Īnother plus: "He's a very recognizable TV personality, and he's got a solid fanbase on social media," Nadkarni says.Īs part of the campaign, the brand launched an #OvershareInYourUnderwear challenge on TikTok. ![]() "The improv skills he brought to the table were undeniable. 3,154 Results 2 filters applied Brand Style Features Size Color Condition Price Buying Format All Filters Hanes Mens 5 Pack Wicking Cool Tagless Boxer Briefs M 32 34 NWT C 23. Wow, that team sure knows how to handle creative briefs!ĭuring the casting session, "Tony's presence and energy as Hans was so arresting," recalls senior agency art director Rushil Nadkarni. We then leaned into the slightly metaphysical quasi self-help aspects, and out of that the Hans character was born." This pack of boxer briefs nixes the scratchy tag and has a slimmer waistband that won’t roll over, plus boasts of a comfortable stretch. We spun that into 'Ball-ance,' a tongue-in-cheek vibe helping guys approach the outside world with calm and confidence. But after wearing Hanes Comfort Flex Fit Total Support Pouch boxer briefs, approximately 80 of men across age ranges and sizes planned to buy the product and recommend it to a friend. "The main benefit of the product is separation support. Nearly three quarters (71) of men reported that they had never worn boxer briefs with a pouch construction. "This is the first new men's product that Hanes has launched in a while, so we wanted a memorable and unexpected way to do get a lot of information across," Martin Agency creative director John Szalay tells Muse. It's all sight gags and nutty wordplay-but it works. Working through Tool, Paul Briganti of SNL fame directs with his self-consciously stupid style. 18.00 4.6 (49) Hanes Ultimate® Men’s Classic Boxers, 5-Pack 24.00 42.00 4.2 (56) Hanes Ultimate Men’s Boxer Underwear, 3-Pack 19.00 32.00 4.4 (25) Hanes Cool Comfort® Mens Boxers Pack, Moisture Wicking, Plaid, 6-Pack 24.00 4.5 (425) Hanes Ultimate® Mens Boxers Pack, Breathable Moisture-Wicking Cotton Knit, 5-Pack 24. ![]()
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